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  • Living Through a Lens

    I was out of town, having lunch at a local cafe when I noticed a young mom taking a picture of her toddler while eating. “Come on, look at the camera!” she pleaded. The toddler said “no”, shook her head. Mom took the picture anyway and probably posted it on Facebook and/or Instagram. The…

  • Social Identities

    I teach only the truth – but that shouldn’t make you believe it. – Martin Fischer Why Your Customers’ Social Identities Matter by Guy Champniss, Hugh N. Wilson, and Emma K. Macdonald (Harvard Business Review, January/February 2015) Three business professors and researchers explain the importance of social identities. This concept can be defined as the…